THE CLIENT:
CHANGES SALON
THE CHALLENGE:
Our client had two different businesses that she operated from the same location. The salon was her longest running business and she later added on a Lash Room. She wanted the branding to be cohesive, but to differentiate between the two.
THE SOLUTION:
We created a logo for the salon first, and then incorporated that logo as a secondary element in the Lash Room logo to tie the two together. We used contrasting colors to differentiate between the two concepts as well, but kept both aesthetics clean, simple and minimal to go with the brand adjectives she used to describe her businesses - calm, uplifting and satisfying.
THE RESULT:
The result was a unique, cohesive logo suite that represents two separate facets of her business, but are married together by common elements and colors. We incorporated the eyelash shape into the logo for the Lash Room to add a feminine, whimsy, element of surprise applicable to the business.
Services we Provided:
Custom branding & logo design
Website design
Social media marketing
“I have loved working with Emily. She has been able to express my vision for the website and my businesses. She’s very patient and has a lot of attention to detail. I have confidence that she can problem solve any situation. Her vision for my website has encouraged me to improve my work.”
MELISSA C.
