THE CLIENT:

BEEKER HOMES

THE CHALLENGE:

The Beekers recently purchased their first short-term rental property in Auburn, Alabama. The long-term goal for the couple is to have multiple rental properties, so they wanted to create a brand for their rental company while simultaneously creating a unique yet cohesive brand for their very first property, “The Beek”. The property is listed to book on AirBnB, but the couple wanted a website to showcase all of their properties and provide additional information for potential renters.

THE SOLUTION:

The Beeker’s rentals are designer-inspired and luxurious, so we carried that aesthetic into the branding and website - keeping it clean, simple, and elegant. Once we established the brand for Beeker Homes, we incorporated some of the same elements into the branding for “The Beek” to keep it cohesive. Since “The Beek” is in Auburn, we added a navy and burnt orange color into the palette, giving a classy nod to Auburn University.

THE RESULT:

The client now has an established brand for their company and specific rental property. They’ve been able to implement the branding on their social media channels and promotional swag available to renters at “The Beek”. They have a website they feel confident sending people to that will increase bookings and legitimize their company.

Services we Provided:

• Custom branding

• Website design

• Promo materials design

See it in action: Website