THE CLIENT:
AMERICAN INDEPENDENT MORTGAGE
THE CHALLENGE:
Our client was starting a business and came to us needing social media strategy and management. However, after our initial call we discovered they needed some branding, creative direction and marketing strategy.
THE SOLUTION:
Our client was already under contract with a web design company that also created their logo. Once we reviewed the progress that had been made, we decided the best plan of action was to:
Refine the logo and create brand guidelines
Brand all social channels to be consistent with the new visual identity
Work with the web team moving forward to provide creative direction on website graphics
Create a consistent, on-brand social media presence
Incorporate new brand guidelines into all print marketing and visual identity.
THE RESULT:
We’ve developed a continuous working relationship with AIM - on call to answer any design or marketing needs that arise. It’s been exciting to see their consistent presence on social media drive traffic to their website and build brand awareness.
Services we Provided:
Custom logo design
Creative direction
Monthly social media content + management
Email marketing
Marketing strategy
Print marketing
See it in action: Facebook
THE LOGO
Since the logo had already been developed by another company, we put our touch on it - cleaning it up, refining it, and making sure it would work effectively as the face of American Independent Mortgage.
PRINT MARKETING
SOCIAL MEDIA
AIM wanted us to create and post content to multiple social channels on their behalf. They were looking for more of a hands-off approach, so growth is happening organically, but they’re social media presence continues to build brand awareness and drive traffic to the website.
