THE CLIENT:

WILKINSON WELLNESS CLINIC

THE CHALLENGE:

Our client had a logo and website that was dated and needed a refresh. They wanted their new logo to be similar enough to their old logo to maintain brand awareness by continuing to incorporate elements of wholistic medicine, as well as a similar color palette. They also needed a more comprehensive, user-friendly website.

THE SOLUTION:

We took the tree from their original logo and simplified it down to a single, stylized branch to add to the clean, minimal aesthetic they were going for. We also incorporated sans serif fonts to update the type treatment and keep it cohesive to the new graphic elements. For their color palette, we kept the blue/green and just turned it up a notch - making it more vibrant.

Their old website was very minimal, so we added multiple pages in the redesign process, highlighting services, the primary physician, and other resources new and existing patients would expect to find on a website. We incorporated testimonials to add credibility, an option to schedule an appointment online,

THE RESULT:

The result was an updated, clean look that gave new life to an outdated brand while still maintaining brand awareness. For the website, we created a better user experience by incorporating patient testimonials to add credibility, an option to schedule appointments online, downloadable patient forms, an email address capture for newsletter updates and more.

Services we Provided:

• Custom branding & logo design

• Website design

See it in action: Website