THE CLIENT:
THE MEL’O CO.
THE CHALLENGE:
The client came to us needing a logo for her candle company that she could use across all platforms - web, social media, packaging and print.
THE SOLUTION:
We created a logo that incorporated common elements used in crafting candles. Our client wanted a calm, uplifting aesthetic, so we used a muted and relaxed color palette paired with simple fonts. We gave her multiple logo variates she could use across all marketing platforms that would add variety, but maintain brand standards and consistency.
THE RESULT:
Our client loved the finished product and has implemented the design into her website and packaging.
Services we Provided:
Custom branding & logo design
Web design
THE LOGO
MOOD BOARD
Since our client’s candles are hand-crafted, we wanted to incorporate hand drawn elements into the branding elements, as well as keep the color palette minimal so it would work well as a label on any color of candle.
