THE CLIENT:
HIS STRING OF PEARLS
THE CHALLENGE:
The His String of Pearls team came to us needing a website to serve as an online hub for their women’s ministry. The website needed to be a place where people could go to learn about their ministry, register for their online course, or book one-on-one coaching. Since they were planning to simultaneously launch their online course with the website, they also wanted to create a unique brand for the course itself. The plot twist: They needed everything ASAP for a speaking engagement opportunity that developed last minute.
THE SOLUTION:
The HSOP team wanted to incorporate bright colors, pinks, and an ocean aesthetic into their new website. With coastal vibes usually being blues and neutrals, we got creative and had some fun with it - establishing a fun, feminine (yet bold) color palette that complimented the hues found in deep ocean blues and cotton candy sunsets. We leaned in hard to their female target audience and the “pearl” element of their name, utilizing softer shapes, ocean-inspired patterns, and unexpected imagery in the website design.
We carried the bold, fun look from the website into the branding for the course by creating a logotype that makes an immediate statement by incorporating swashes and decorative accents.
THE RESULT:
The His String of Pearls team now has an online home where they can confidently market their services and digital products - making the online purchasing and booking experience seamless for their audience. With the addition of their upcoming blog and email opt-in, they’ll be able to help even more women by providing the online community and resource library they’ve been dreaming of.
Services we Provided:
Custom branding
Website design
Print design
See it in action: Website
ONLINE COURSE LOGO
The String of Pearls team was launching their new online course simultaneously with their website and wanted to brand it so it could stand alone. We kept with the fun, feminine aesthetic of the website - incorporating bold, fluid elements into the design.
WEBSITE
The String of Pearls website was a complete ground-up build since they’ve never had a web presence. We took full advantage of their vibrant color palette and coastal aesthetic (a nod to the “pearl” in their name) - incorporating wave-like patterns and ocean imagery. Since their audience is mainly women, we used soft, feminine shapes and accents throughout the new site.
The website design consisted of 8 pages and a blog that will be launching soon.
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