THE CLIENT:
Four Twelve Capital
THE CHALLENGE:
When Four Twelve Capital approached us, they were a startup with a bold vision to provide high-touch, uniquely experienced-driven financial services to clients navigating wealth accumulation and investment strategies in today’s dynamic economy. They needed a branding package that reflected their core values, resonated with their target audience, and embodied their West Tennessee roots while also positioning them as a forward-thinking and dependable partner.
Their key challenge? Creating a visual identity that captured their deep industry experience and unique approach while incorporating symbolic elements that were meaningful to their story. The partners were particularly drawn to the resilience of the bison, an animal that faces challenges head-on… a perfect metaphor for their firm’s philosophy. However, balancing the symbolism with a modern, abstract design required a nuanced creative approach.
Creating A Financial Logo
HOW WE GOT IT DONE
Our team embraced the opportunity to develop a full branding package that would set Four Twelve Capital apart. Here’s how we tackled the challenge:
Logo Development: We began with detailed sketches of a bison, focusing on distinguishing it from similar imagery like buffalo. Through iterative design, we transitioned from detailed illustrations to an abstract, minimalist representation that captured the strength and resilience the partners wanted. The final logo is bold, timeless, and symbolic of their ability to confidently navigate challenges.
Color Palette and Typography: The branding palette was selected to evoke trust, sophistication, and approachability, blending black, tan, and rich gold tones. For typography, we paired a clean serif font for a sense of tradition and clarity, reflecting the firm’s balance of experience and innovation.
Business Collateral: We carried the branding seamlessly across all materials, including business cards and letterheads. The designs were crafted to convey professionalism while ensuring the visual elements remained cohesive with the brand’s identity.
Storytelling Through Design: The branding subtly integrates the significance of “Four Twelve”—a nod to the highway that has been central to the partners’ lives and careers. This element anchors the brand in its West Tennessee roots while reflecting the expansive relationships they’ve built throughout the Southeast.
Primary Logo: The cornerstone of the brand, used in the most prominent applications.
Secondary Logo: A streamlined version for versatility in smaller or alternate contexts.
Badge and Icon: Compact and adaptable elements that extend the brand’s reach while retaining visual impact.
Having these components in place is essential for startups as they establish their presence. A full branding package ensures consistency, reinforces brand recognition, and provides the tools to adapt seamlessly to future growth opportunities.
As part of this project, we created a comprehensive branding package that included a primary logo, secondary logo, badge, and icon. Each element serves a distinct purpose, ensuring Four Twelve Capital has the flexibility to maintain a cohesive identity across various platforms and touchpoints.
The Importance of a Full Branding Package
THE
RESULTS
Four Twelve Capital’s new branding package captures their essence: a firm deeply rooted in experience, yet dynamic and prepared to face challenges head-on. The abstract bison logo has become a striking symbol of their confidence and resilience, resonating with their target audience of wealth accumulators and small-to-medium business owners.
With this cohesive branding in place, Four Twelve Capital is positioned as a trusted advisor and partner in the Southeast’s competitive financial landscape. Their visual identity now aligns with their mission - a bold and confident brand ready to take on any storms ahead, just like the bison.
Why Work With Us
ON YOUR BRANDING PROJECT
When you work with us, you’re not just getting professional branding. You’re getting a toolkit for success. We deliver all the files, formats, and versions you need to apply your stellar new branding across marketing materials, swag, digital assets, and more. Our comprehensive approach ensures that your brand not only looks great, but is ready to make an impact wherever you take it.
Looking Ahead
Whether you’re a startup looking to make your mark or an established business seeking to refresh your brand, we’re here to help. Our team goes beyond delivering exceptional designs. We provide the strategic tools you need to ensure your brand stands out wherever it shows up. Ready to build a brand that stands the test of time?
Are you starting a business and need a branding package that looks legit and keeps you on brand regardless of how it’s used?
That is our specialty. Book a free discovery call to talk about your project!