THE CLIENT:
ASHEVILLE PISGAH CHRISTIAN SCHOOL
THE CHALLENGE:
Asheville Pisgah Christian School (APCS) needed to raise awareness and increase donations for their building project fundraising campaign. They had created a brochure and were using word of mouth and occasional digital communications to educate their audience.
THE SOLUTION:
After meeting with the APCS team, we decided the best plan of action was to:
Brand the campaign to establish consistency and recognition across all platforms
Create an engaging landing page that was easy to use and educational
Consistently post inspiring, informative and sharable content on social media to update their audience and drive traffic to the website
Send out a monthly email recapping the campaign progress and outlining goals for the month ahead
THE RESULT:
With our help, APCS has seen an increase in campaign donations, project awareness and social media traffic.
Services we Provided:
Custom logo design
Monthly social media content + management
Monthly email marketing updates
Animation + videography
Print marketing
See it in action: Website | Social Media | Animation + Videography
“Emily and team’s initial plan was clear and we had immediate buy-in. The work has been consistently excellent - always on time or early. The team gave gentle reminders when we were behind, and was pleasant and easy to work with. We are more than satisfied with our experience. We get regular compliments on the quality of the work.”
ERIN M.
THE LOGO
Since this project is for an elementary school, our goal was for the branding to be “kid-friendly”. We incorporated bright, cheerful colors and simple shapes - playing with negative space to give the impression of movement and progress.
kickoff VIDEO
We partnered with Spenser Williams to start the campaign with a compelling video that gives background and validity to the project.